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Links 1 through 10 of 434 by Tama Leaver tagged convergence

Not content to be TV's second screen, Twitter wants to be the locus of conversations about music, too: "Today, we're releasing Twitter #music, a new service that will change the way people find music, based on Twitter. It uses Twitter activity, including Tweets and engagement, to detect and surface the most popular tracks and emerging artists. It also brings artists’ music-related Twitter activity front and center: go to their profiles to see which music artists they follow and listen to songs by those artists. And, of course, you can tweet songs right from the app. The songs on Twitter #music currently come from three sources: iTunes, Spotify or Rdio. By default, you will hear previews from iTunes when exploring music in the app. Subscribers to Rdio and Spotify can log in to their accounts to enjoy full tracks that are available in those respective catalogs.

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Fascinating post about the phenomenon of Netflix and HBO Go password sharing in the US. When a NY Times journalist admitted to this (seemingly mainstream) practice, it provoked a wide-ranging discussion about the ethics and legality of many people pooling resources to buy a single account. Is this theft? Is it illegal (apparently so)? And, of course, Game of Thrones take a centre seat!

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Nielsen ratings reflect that online TV ratings are growing and matter: "The Nielsen Co. is expanding its definition of television and will introduce a comprehensive plan to capture all video viewing including broadband and Xbox and iPads ... By September 2013, when the next TV season begins, Nielsen expects to have in place new hardware and software tools in the nearly 23,000 TV homes it samples. Those measurement systems will capture viewership not just from the 75 percent of homes that rely on cable, satellite and over the air broadcasts but also viewing via devices that deliver video from streaming services such as Netflix and Amazon, from so-called over-the-top services and from TV enabled game systems like the X-Box and PlayStation. While some use of iPads and other tablets that receive broadband in the home will be included in the first phase of measurement improvements, a second phase is envisioned to include such devices in a more comprehensive fashion."

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The Billboard music charts in the US finally adapt to include online activity, including YouTube streaming data, and suddenly Baauer's meme-tastic 'Harlem Shake' debuts at the top of the Billboard chart! The ratings, they are a-changing.

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The second screen just got serious: "Today Nielsen announced an agreement with Twitter to create the “Nielsen Twitter TV Rating,” an industry-standard metric that is based entirely on Twitter data.  As the experience of TV viewing continues to evolve, our TV partners have consistently asked for one common benchmark from which to measure the engagement of their programming. This new metric is intended to answer that request, and to act as a complement and companion to the Nielsen TV rating. You can read more about the news <a href="http://www.nielsen.com/us/en/insights/press-room/2012/nielsen-and-twitter-establish-social-tv-rating.html">on Nielsen’s site here</a>. Ultimately, we have one goal for this new metric: to make watching TV with Twitter even better for you, the TV fan. I look forward to sharing more about this effort in the months to come."

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Instagram adds full web profiles for all (public) Instagram accounts. While users can still only upload from mobile devices (for now), Instagram embracing the fuller web, probably as part of the larger integration with Facebook.

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"News Corporation plans to reverse an earlier decision to stop articles from its quality papers, such as The Times and The Sunday Times, from featuring in Google’s listings. The effort to stop users from accessing content for free will be watered down, with Google featuring stories in search rankings from next month. The move comes amid fears that the newspapers’ exclusion is limiting their influence and driving down advertising revenues. Sources claim the change was a “marketing exercise”. In the past, Mr Murdoch has lambasted Google as a “parasite” and a “content kleptomaniac” because it only allows companies to feature in search rankings if users are able to click through to at least one page without paying."

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Google announces that the Google Play store now offers over 675,000 apps and games and that there have been over 25 billion individual app installations to date. (September 2012).

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A fantastic speech from the ABC's Managing Director Mark Scott, given in September 2012, highlighting the challenges and opportunities the public broadcaster faces in the era of broadband and digital distribution. Scott sees the huge amount of time-shifted streaming of children's television as a harbinger of a future driven by immediacy, while the recent move to make episodes of Doctor Who available online (on iView) the second they finish in the UK signals the only way to answer online piracy: provide a better and easier service.

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New report funded by Google: “The New Multi-screen World: Understanding Cross-Platform Consumer Behavior” "discovered that 90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV. We set out to learn not just how much of our media consumption happens on screens, but also how we use these multiple devices together, and what that means for the way that businesses connect with consumers. In understanding what it means to multi-screen, we discovered two main modes of usage:
* Sequential screening where we move from one device to another to complete a single goal
* Simultaneous screening where we use multiple devices at the same time
We found that nine out of ten people use multiple screens sequentially and that smartphones are by far the most common starting point for sequential activity." [<a href="http://services.google.com/fh/files/misc/multiscreenworld_final.pdf">Full Report PDF</a>]

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