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This link recently saved by stevegarfield on April 10, 2010
TubeMogul’s new ad platform is aimed at providing advertisers with transparency and targetability in a market that is missing from some other ad networks. The PlayTime platform not only allows advertisers to see on which pages a video ad ran, but it also gives detailed information, such as whether the ad is click-to-play or auto-play, as well as how long an ad or a video played before a viewer clicked away. Not just that, but the platform uses TubeMogul’s analytics to help target ads to users that are most likely to view them, which can increase click-through rates by 200 to 400 percent above average video ads, with viewing times up some 30 percent.
This link recently saved by stevegarfield on March 04, 2010
Video monetization technology company FreeWheel today announced the formation of the PAVE Initiative (Partners Accelerating the Video Economy), a program formalizing 73 integrated partnerships with video distributors, ad networks, video player and content management platforms, creative technologies, and content ID companies.
This link recently saved by stevegarfield on December 04, 2009
This link recently saved by stevegarfield on August 19, 2006