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This link recently saved by sozmen on October 25, 2010
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When it comes to media monitoring and analytics, it’s really hard to choose. Some offer in-depth features, but the price is too high; those that are free are not always that complete, or fast enough, or in-depth enough. Hopefully, this list will give you enough choices, and if you know of a monitoring tool you’d like to recommend, please use the comments box.
This link recently saved by sozmen on August 20, 2010
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If you’re used to traditional press release formats its evolution to social media press release (SMPR) won’t be too much of a challenge. Knowing what to include and how to format your SMPR will be a big help in securing media and blogger coverage for your brand’s news and happenings.
This link recently saved by sozmen on June 04, 2010
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This link recently saved by sozmen on April 10, 2010
If you don't have the channels to allow people to connect with you, they will not communicate.
In social media marketing you need to have an integrated marketing approach, using all your channels and social media ‘voices’ and of course you also need to listen.
Besides those omni-channel, multi-channel or cross-channel marketing ‘voices’ and ‘ears’ you need stories.
In business, we call them "sales collateral", "content", "messages", "ads", "white papers", "tweets", "blog posts", etc.
This link recently saved by sozmen on March 15, 2010
Any holistic digital marketing plan needs a strong social media marketing program. Several of our clients are noticing that more of their website traffic is coming from their social media efforts (Facebook, Twitter, and so forth) than from their paid search advertising.