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Links 1 through 10 of 167 Seda İrengü Özmen's Bookmarks

This is for those who may want to load a video onto their iPad with iTunes that isn't in the correct format.

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Viral Brands of 2010 (Live Research)

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When it comes to media monitoring and analytics, it’s really hard to choose. Some offer in-depth features, but the price is too high; those that are free are not always that complete, or fast enough, or in-depth enough. Hopefully, this list will give you enough choices, and if you know of a monitoring tool you’d like to recommend, please use the comments box.

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Forbes.com has named its list of the richest (and most engaging) social media campaigns. The bottom line is that a successful social media campaign requires creativity, a clear message and needs to make a splash at the right time.

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If you’re used to traditional press release formats its evolution to social media press release (SMPR) won’t be too much of a challenge. Knowing what to include and how to format your SMPR will be a big help in securing media and blogger coverage for your brand’s news and happenings.

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Social Media – what is it? And why do I need to know about it?
Social Media Glossary

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Advertising Age paper: Shiny New Things: What Digital Adopters Want, How to Reach Them and Why Every Marketer Should Pay Attention.

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* Twitter now has 105,779,710 registered users.
* New users are signing up at the rate of 300,000 per day.
* Of Twitter's active users, 37 percent use their phone to tweet.....

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If you don't have the channels to allow people to connect with you, they will not communicate.
In social media marketing you need to have an integrated marketing approach, using all your channels and social media ‘voices’ and of course you also need to listen.
Besides those omni-channel, multi-channel or cross-channel marketing ‘voices’ and ‘ears’ you need stories.
In business, we call them "sales collateral", "content", "messages", "ads", "white papers", "tweets", "blog posts", etc.

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Any holistic digital marketing plan needs a strong social media marketing program. Several of our clients are noticing that more of their website traffic is coming from their social media efforts (Facebook, Twitter, and so forth) than from their paid search advertising.

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