Please enter your username below and press the send button.A password reset link will be sent to you.
If you are unable to access the email address originally associated with your Delicious account, we recommend creating a new account.
This link recently saved by smange on October 12, 2014
This link recently saved by smange on October 10, 2014
This link recently saved by smange on March 18, 2014
Locke builds a bridge to potential customers by writing brief blog essays that don't relate directly to his books (or to him) and publishing them on his website. Each essay employs a theme, however, that is associated with one of his novels, and he includes a true story about a person of note.
He then heads to Twitter, where he finds that famous person's hashtag, then tracks down several hundred of that person's Twitter followers. He writes a tweet about his essay, including the link to his site (or directly to an e-book), including his own hashtag -- and @s the tweet out to those several hundred people. It immediately goes viral. This method is easily tailored to the task of driving new customers to enterprise content.
This link recently saved by smange on April 12, 2012
This link recently saved by smange on June 06, 2011