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This link recently saved by smange on March 18, 2014
Locke builds a bridge to potential customers by writing brief blog essays that don't relate directly to his books (or to him) and publishing them on his website. Each essay employs a theme, however, that is associated with one of his novels, and he includes a true story about a person of note.
He then heads to Twitter, where he finds that famous person's hashtag, then tracks down several hundred of that person's Twitter followers. He writes a tweet about his essay, including the link to his site (or directly to an e-book), including his own hashtag -- and @s the tweet out to those several hundred people. It immediately goes viral. This method is easily tailored to the task of driving new customers to enterprise content.
This link recently saved by smange on February 25, 2011
This link recently saved by smange on July 30, 2010
This link recently saved by smange on July 15, 2010
This link recently saved by smange on May 01, 2010
Business-minded Twitter scheduler which allows you to schedule tweets by timezone, instead of having to do all the calculations yourself. Also has translators and looks like it will allow multiple twitter accounts at some point.
This link recently saved by smange on March 26, 2010