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Links 1 through 5 of 5 by sarah hartley tagged media,

So here's a table that compares the number of subscribers in Google Reader to each paper's most popular RSS feed 18 months ago and today - the overall fall is 68%.

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If you want to break out, your content is going to live in a little boat and will float in a harbor filled with battleships, aircraft carriers, nuclear powered submarines and pirate ships. They either won't care if you stay afloat, or worse, they will try to sink you. I'm not kidding. Keeping a website afloat these days, unlike the early days of the Internet, is not for the faint of heart or the technologically naive.

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the report found that while bloggers read other blogs they do not consider them a substitute for other news sources and the majority do not consider online media more important than traditional media. However, 31% don’t think newspapers will survive the next ten years.

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Do you have to start a career in London to progress to the top there? Nobody seems to move across the border after establishing themselves. Perhaps those running shop in London assume that our career experience in Scotland in limited due to the teeny tiny size of our national media. Are they right? Is that fair? I worry that there may be an element of truth in this accusation. You wouldn’t let someone run Cadbury’s just because they can turn a profit at the local sweet shop.

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Instead of hoping that people will go to their website to read or watch the news, journalists will need to take their stories out to where the readers and viewers are. Today, that means publishing stories on Twitter, on YouTube, on Facebook, as podcasts on iTunes, and so on. In ten years' time, those platforms might be different, but the principle will remain - journalists will have to take their stories to where the audience is.

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