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This link recently saved by sachac on February 03, 2009
Now, with thousands of categorized registrants in its mobile database, the organizers, sponsors, and even individual designers can begin to send real-time updates -- with branding, of course -- to the attendees via text message, or to deliver daily audio briefings of the day's events only to the members of the press. It can offer the entire registered audience exclusive access to the latest fashion show photos right on their phones. The consistent issue of lost invitations or forgotten seat assignments is solved as well. Confirmations are delivered, either ahead of time or on-demand, to the attendee's phone and presented at the door. The mobile phone becomes the pass to access the show itself.
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