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Links 1 through 4 of 4 by Richard Stacy tagged metrics

This could be interesting. Real-time monitoring is where it is at. It is Google's greatest weakness - Google only searches places, not spaces (conversations). The fact that an organisation with Microsoft's clout is entering the space is higly significant

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This is a good example of the problem of using web1.0 type thinking in understanding social media. This analysis relies on the idea that Twitter is a website - which of course it isn't. It is a web-based infrastructure. I use Twitter - but I never go to the Twitter website. Neilsen should be tracking the growth of Twitter traffic not site visits.

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Have been thinking about social media metrics and ROI recently - here is a thought that has come from this

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