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Links 1 through 10 of 22 by Rick Mans tagged influence

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"A minority of people generate 80% of the impressions. Take a look at the graphic. About 6.2% of the online adults generate 80% of the influence impressions. Around 13.8% of the online adults generate 80% of the influence posts. We call these two groups Mass Connectors and Mass Mavens (if you've read "The Tipping Point" you know where we got the names.). If you're a marketer, you probably want to know who these people are (demographics, where they share, that kind of thing) -- once we've identified them, we can find that all out through the survey."

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