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This link recently saved by richclark on February 07, 2011
People don’t make purely rational decisions based on careful analysis of cost and expected utility, despite what classical economics taught us. Research findings confirm that our decisions are driven more by our emotions than logical and conscious thinking.
This link recently saved by richclark on July 28, 2010
UX Myths collects the most frequent user experience design misconceptions and explains why they don't hold true. And you don't have to take our word for it, we'll show you a lot of research and articles from design and usability gurus.
This link recently saved by richclark on December 01, 2009
This link recently saved by richclark on November 16, 2009