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This link recently saved by rexblog on May 04, 2012
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Quote: “Tablet engagement metrics almost perfectly mirror what you see in magazines,” Hearst president David Carey tells paidContent. “We’re looking to do tablet and magazine as efficiently as possible.
My take: Keep away from the goo-gahs when designing magazine apps. Reading is the killer app on the iPad.
This link recently saved by rexblog on February 17, 2012
Quote: Print is often no longer substantial enough to act as a publication’s sole business; but it still holds a place in editorial strategy and audience fondness. SPIN, with a lowered print frequency, slashed rate base and realigned digital focus, is positioning its print product to be just that.
This link recently saved by rexblog on June 17, 2011
When articles like this appear in the NYT, readers assume there must be something new about it. As most people understand that magazine companies in the B2B field host things called trade shows where companies go to introduce their brands, I'll skip the more nuanced examples of parties, events, festivals and the like that media companies produce unter their own brands, or on behalf of marketers' brands.
This link recently saved by rexblog on May 31, 2011
[likely paywalled] Quote: "To pursue new areas of growth, Condé Nast's parent company, Advance Publications Inc., has set aside $500 million to invest in digital properties. A prime target: businesses that sell services to advertisers in areas such as e-commerce, social media and lead generation."
This link recently saved by rexblog on May 23, 2011
This link recently saved by rexblog on May 10, 2011
In brief: National Geographic named Magazine of the Year. The usual suspects win everything else. Good choice: Travel/Liesure category: Gardens & Guns.