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Links 1 through 10 of 1009 by Rex Hammock tagged magazines

The many ways people avoid throwing out old copies of National Geographic.

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Chris Hughes, one of the co-founders of Facebook (but not a major character in the movie) and a former online strategist for Barack Obama during the 2008 presidential campaign, has purchased a majority stake in The New Republic, the magazine said on Friday.

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Quote: “Tablet engagement metrics almost perfectly mirror what you see in magazines,” Hearst president David Carey tells paidContent. “We’re looking to do tablet and magazine as efficiently as possible.

My take: Keep away from the goo-gahs when designing magazine apps. Reading is the killer app on the iPad.

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Quote: Print is often no longer substantial enough to act as a publication’s sole business; but it still holds a place in editorial strategy and audience fondness. SPIN, with a lowered print frequency, slashed rate base and realigned digital focus, is positioning its print product to be just that.

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When articles like this appear in the NYT, readers assume there must be something new about it. As most people understand that magazine companies in the B2B field host things called trade shows where companies go to introduce their brands, I'll skip the more nuanced examples of parties, events, festivals and the like that media companies produce unter their own brands, or on behalf of marketers' brands.

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[likely paywalled] Quote: "To pursue new areas of growth, Condé Nast's parent company, Advance Publications Inc., has set aside $500 million to invest in digital properties. A prime target: businesses that sell services to advertisers in areas such as e-commerce, social media and lead generation."

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Another magazine may have received more coverage for posting their entire archive of magazines online (behind a paywall), but Ebony has partnered with Google to offer a 65-year archive for free browsing, (Previously, a partial collection was digitized and available.)

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In brief: National Geographic named Magazine of the Year. The usual suspects win everything else. Good choice: Travel/Liesure category: Gardens & Guns.

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