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Links 1 through 10 of 97 by Bryan Murley tagged online

"In that context, Groupon was an idea just waiting to come along; and the remorse being expressed in newspaper buildings across America this week is the same: Why didn’t we come up with that idea? The remorse should go deeper; check out the Groupon Merchant Services page, and try to find a similar one, with similar marketing support, offered by a newspaper company online." But, but ... paywalls!

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"Key findings suggest engagement is strongest on original content sites as opposed to social networks, and consumers are almost three times more likely to believe that content sites are better than social media sites at influencing positive brand opinion." - UK-based study, but interesting findings.

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"As I attended the sessions and talked with other journalists, I was struck by a few different themes. I've highlighted five related takeaways below..."

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In the essay, Steve outlines the forms of video have worked for the BBC online. One of the most successful formats is the short news clip that shows something visually compelling.

These work particularly well when they are embedded in a related text news story. Traffic to video doubled within a year after the BBC News site started embedding video.

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"After watching an online video for a full minute, 44.1 percent of viewers will have clicked away, according to Visible Measures. But an outsize slice of that loss occurs in the first 10 seconds, during which 19.4 percent of a video’s audience defects."

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"Pageviews remain the metric by which we’re all graded at the end of the day because, right or wrong, that’s all advertisers currently care about in the online world.

We all walk a line between pageview pumping and our own editorial guidelines. Some go too far one way, some go too far the other."

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Lots of research on credibility on the web.

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"And yet “The Robert Wone Stabbing” is an amateurish stumble, an obvious mismatch of medium and message, a squandering of scarce newsroom resources that delivers very little benefit to the community and creates zero business value." - ouch. And yet we have to ask - why is "business value" even in the equation?

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