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Links 1 through 10 of 21 by Rax Lakhani tagged demographics

Marketers have built a temple that needs to be torn down. Demographics have defined the target consumer for more than half a century — poorly. Now, with emerging interest graphs from social networks, behavioral data from search outlets and lifecycle forecasting, we have much better ways of targeting potential customers.

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Tweetolife is an analytics tool that lets you compare gender and time differences in tweeting behavior. Millions of tweets collected between November 2009 and February 2010 were analyzed by researchers from the University of Trento, Italy who separated them into subsets of male and female and also grouped them according to the time of day they were posted.

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The average Twitter user is actually a professional, well-established and tech-savvy person in his/her late thirties, according to figures released by Flowtown.

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A Pew Internet survey report has found that older web users have adopted social networking at a faster rate than younger users.

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The idea that racism killed MySpace is a theory has been around since Berkley pHD student Danah Boyd published a blog post and then a dissertation on the subject in 2008. She's about to publish a book chapter on the same subject

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Nearly two million more Britons have come online during the last year, over half of which are over 50, according to new research.

The UK Online Measurement Company (UKOM) found that the net audience now stands at 38.8 million, up from 36.9 million at the same time last year.

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A new study published today by Pew Internet finds that teens and young adults are blogging less and using social networking sites more, with the prominent exception of Twitter.

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Remember that “If You Printed Twitter” image that made the social media rounds two weeks ago? A similarly formatted graphic that describes the state of Internet use and adoption has been published today for your infotainment.

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Baby boomers' social network use has grown steadily from 2007 to 2009. A recent studying shows that 30 percent of boomers maintained a profile on a social network in 2007 compared to 46 percent in 2009.

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Media agencies debate the consequences as usage among younger consumers appears to slip

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