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Links 1 through 10 of 238 Rachel Gibs's Bookmarks

The Unbounce Conversion Benchmark Report is filled with industry-specific data, graphs and actionable takeaways. What is a good conversion rate for my landing page? If you knew the answer to this question, you could get more out of every optimization dollar you spend. Armed with this one “little”

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Author: Hally Pinaud Creating and maintaining buyer personas has been an important task in every role I’ve held as a marketer. Why is that? Personas-when built and used correctly-are a very effective way to channel real empathy for your buyers. That empathy makes it easier to drive winning strateg

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In the latest update of Google’s exact match variants rule, the engine is taking even more liberties as to what triggers an exact match keyword. Google states that words will only be added or varied if it does not change the meaning of the keyword. Now, obviously, whether the meaning changes or not,

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Author: Caroline Ruggiero It’s 10:24 p.m. on Friday night after a long week on the road talking about the Engagement Economy. Instead of relaxing, I am attempting to chalk paint V-Bot, the mascot of Marketo’s LaunchPoint partner Vidyard, in time for my son’s 5th birthday party tomorrow morning. S

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If your goal is to maximize revenue, generate higher lead volume, or simply improve your brand exposure, it can be confusing when your data appears to have discrepancies. Google Analytics is a beast on its own without trying to make sense of why there are differences in data points. There have been

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We’ll keep it simple - your time to join hundreds of your nerdy friends for this annual PPC pilgrimage is nearly gone! We’ve sold out of our Excel Hero and Account Hero passes and have limited numbers of our Agency Hero and Conference Passes remaining. Plus our conference hotel is nearly sold out!

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Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. The strategy of attracting prospects through content, social media, search engine optimization, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less

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Ad rotation is one of the forgotten settings. Everyone has a preference, “always rotate indefinitely” or “always optimize by conversions” but the chosen settings often reflect the manager’s default preference rather than the settings utility. Rather than a preference, the setting should be used as a

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Back in 2015, Unbounce launched its first ever exit overlay on this very blog. Did it send our signup rate skyrocketing 4,000%? Nope. Did it turn our blog into a conversion factory for new leads? Not even close — our initial conversion rate was barely over 1.25%. But what it did do was start us

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Promotions has been a hot topic since all hell broke loose back in October 2016. We still see people getting confused about what is allowed and what is not. In short, and to kick off this post, promotions and discounts ARE still allowed, you are just not allowed to incentivize them for reviews. Here

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