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"each of the major [web] players, and most of the upstarts, have as a core asset in their arsenals *data*, often many types of it. ... For example:
- Purchase Data (including credit card info)- Search Data (query, path taken, history)- Social Graph Data (identity, friend data)- Interest Data (Likes, tweets, recommendations, links)- Location Data (ambient as well as declared/checked in)- Content Data (Journey through content, likes, engagement, "behavioral")"
So what sort(s) of data do universities have?