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Links 1 through 10 of 10 by Patrick Fitzgerald tagged marketing

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With these results, we had a strong feeling that the front-runner, "Click to continue," would win in the A/B test, and it did -- producing 3.5% more clicks than "Continue to article."

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The Marketing & Online Communities Conference is an invitation-based event to be held at the Tribeca Grand in New York City on November 8. The conference will bring together thought leaders from the marketing and online community sectors...

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"“Engagement is an estimate of the degree and depth of visitor interaction on the site against a clearly defined set of goals.” “Engagement indicates the level of authentic involvement, intensity, contribution, and ownership”

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Nice breakdown of different categories of ads.

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Jeff Tidwell works here.

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