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This link recently saved by nik.silver on July 12, 2012
"When visitors see the “Company” field, they were confused. Visitors thought Expedia meant they should put in their Bank name. Users then put their’s Bank’s address into the billing fields. This led to failed transactions, which led to abandons."
This link recently saved by nik.silver on September 06, 2010
This link recently saved by nik.silver on May 30, 2010
"A question we hear a lot at Performable is: “Which button color converts best?” As design teams publish and test landing pages they inevitably get around to choosing a button color for their page. And given that small details can make big differences in conversion, it makes sense to consider the color of the button to be pressed. [...] Fortunately button color is extremely easy to test." A good example of A/B testing
This link recently saved by nik.silver on November 15, 2008