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Links 1 through 10 of 252 Max Logic's Bookmarks

Author: Lisa Marcyes Every year I look forward to the opportunity to travel to San Diego and attend Social Media Marketing World (SMMW) where I get to attend thought-provoking sessions, learn from top leaders in social media, and meet tons of brilliant marketers. This year was no exception, I fou

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In the past few weeks, Google has released a few fun updates about how it will match and measure traffic in your AdWords accounts. Awhile back, we saw a transition to “exact matching” to close variants that included abbreviations, singular or plurals, and misspellings. With the new version, the exac

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The wheels are turning, momentum is growing, and we continue to move towards our product launch. The Million Dollar Case Study continues after a 1 week hiatus while we had the samples shipped to us! And the good news is that the samples arrived in a timely manner, within a week or two of ordering th

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The Unbounce Conversion Benchmark Report is filled with industry-specific data, graphs and actionable takeaways. What is a good conversion rate for my landing page? If you knew the answer to this question, you could get more out of every optimization dollar you spend. Armed with this one “little”

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Author: Hally Pinaud Creating and maintaining buyer personas has been an important task in every role I’ve held as a marketer. Why is that? Personas-when built and used correctly-are a very effective way to channel real empathy for your buyers. That empathy makes it easier to drive winning strateg

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In the latest update of Google’s exact match variants rule, the engine is taking even more liberties as to what triggers an exact match keyword. Google states that words will only be added or varied if it does not change the meaning of the keyword. Now, obviously, whether the meaning changes or not,

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Author: Caroline Ruggiero It’s 10:24 p.m. on Friday night after a long week on the road talking about the Engagement Economy. Instead of relaxing, I am attempting to chalk paint V-Bot, the mascot of Marketo’s LaunchPoint partner Vidyard, in time for my son’s 5th birthday party tomorrow morning. S

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If your goal is to maximize revenue, generate higher lead volume, or simply improve your brand exposure, it can be confusing when your data appears to have discrepancies. Google Analytics is a beast on its own without trying to make sense of why there are differences in data points. There have been

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We’ll keep it simple - your time to join hundreds of your nerdy friends for this annual PPC pilgrimage is nearly gone! We’ve sold out of our Excel Hero and Account Hero passes and have limited numbers of our Agency Hero and Conference Passes remaining. Plus our conference hotel is nearly sold out!

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Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. The strategy of attracting prospects through content, social media, search engine optimization, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less

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