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Links 1 through 3 of 3 by Mark Dixon tagged Television

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[itvt]’s Tracy Swedlow caught up with David Verklin, CEO of Canoe Ventures–the company that is implementing Project Canoe, the US cable industry’s initiative to create a national unified platform for interactive and addressable advertising

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Discussion of open set top box platform that may be championed by Google to change the way advertising is sold on TV.

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