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Links 1 through 8 of 8 by Justin Mason tagged marketing

'Notch’s luck was that he came across the idea of doing a first-person fortress building game. His alignment was that the game that he wanted to make was culturally connected to [he PC gamer] tribe. While the game may appear ugly, and its purchase process etc seem naive to many a gaming professional, all of those decisions that Notch made along the road to releasing his game were from the point of view of a particular perspective of what games are, what matters and what were the things that he could trust the tribe to figure out for themselves.'

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'developed for the express purpose of allowing consumers to "opt out" of the behavioral advertising delivered by our member companies' -- opt out of the top 50 or so ad programs with a couple of clicks, via Jordan Sissel. great stuff

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good set of slides from Dropbox. traditional marketing and AdWords failed utterly; word-of-mouth (and a great product) was how they've succeeded

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'Between January 2004 until September 2005, [Ralsky accomplice David S] Patton developed and marketing his illegal bulk mailing tools via a firm called Lightspeed Marketing. Nexus was designed to falsify the headers of spam messages while Proxy Scanner was designed to channel junk mail through compromised zombie proxies, typically PCs in either homes or businesses infected with [trojans].'

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fair dues to Bebo for pulling the wool over the eyes of the ad agencies, if this account is true. suckers!

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Marketing company buys list of addresses, 85% of the 100k addresses bounce, marketer gets booted by ISP for spamming, marketer issues complaining press release. Let's say it again: opt-in permission can't be sold, and address list vendors are spammers

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'I've noticed that in several places (most prominently, Help-About), there is the product version, build number, etc. ... We don't want the customers knowing this information and need it removed.' genius (via Donal)

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those "unearthed giant skeleton" blogs were a Chiat-Day viral campaign, uncovered via their use of MS Word

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