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Links 1 through 10 of 240 Helen Weavers's Bookmarks

infographic of strands of behavioural economics

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Use at beginning of project: is the problem at product, brand or comms level?

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Cool poet from Bang Said Gun.

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different kinds of higher order beliefs from brands: intellectual, societal, spiritual.

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consultancy, some good case studies on Omo, Dove, etc.

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video inc consumer research about changing green policy

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ranking of brands on social media behaviour

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