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Links 1 through 10 of 64 by Nathan Gilliatt tagged pr

Try this filter for your social media communications: how does the statement look, outside of the social media context? In this case, a statement about the brand's "stock price" performance on Empire Avenue reads like a defensive CEO's statement on the company's real share price.

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In addition to the important ethical and moral points Shel makes, automated sock puppets (fictitious commenters) threaten the value of online analysis. In anyone working on a system for identifying (and blacklisting) sock puppets?

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Checklist for what goes in the About Us section. Make it easy for analysts and press to cover your company (and remember the RSS feeds for your press releases!).

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Everyone in social media, PR, and marketing should read this by tomorrow morning. I'm tagging it to make sure you're on that list, too. Substance over image, imagine that...

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Draft recommendations from PRSA on how to measure PR effectiveness. Open to comments until the end of September.

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Ron Ploof's excellent case study on Scott Monty's actions in response to an emerging crisis that spread through Ford fan sites and Twitter.

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Some consumer watchdog sites are rumored to be shakedown schemes, but suggesting a bribe is still not the way to start the conversation with a critical blogger. The email you send can easily be the subject of a follow-up post. Remember the old advice about not doing or saying anything you wouldn't want on the front page of the newspaper?

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This goes well beyond the basic social media policy into areas such an analysis of legal issues, employee/employer issues and tactical recommendations.

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Sam Flemming on social media shilling in China. Organized attack shills? What is this, politics?

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Automated analysis of your press release.

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