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Links 1 through 10 of 118 by Nathan Gilliatt tagged marketing

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Brian Carter suggests a framework for aligning social media tactics, marketing objectives, and metrics. Even if you disagree with any of the specifics, the approach seems useful for keeping tactics in perspective.

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This will be a handy list for answering skeptics.

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Eric Garland lays out the challenge of brand marketing in a zero-growth future.

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Seeing more of these anecdotes of small businesses that have been hurt by online group coupon deals. Anyone considering offering one needs to do the numbers carefully before making a potentially expensive commitment.

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Should we apply the front-page rule to analytics? Information asymmetry, data mining, and personal privacy in the age of big data.

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Scott Brinker makes the case for a technology leader within the marketing function. Interesting contrast with the role of IT.

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Some good examples of how companies are using social media and listening, from Marketing Week (UK).

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Changes in the UK's CAP code challenge business as usual in social media marketing.

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Ads, ads, everywhere, nor any word to read. Yikes, who knew there were so many places to put an ad?

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