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Links 1 through 10 of 60 by Nathan Gilliatt tagged corporate

Important thoughts on working within the company culture rather than trying to work *on* the company culture.

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How social media insights get to the Chevron board. Mentions Alterian SM2, Edelman.

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If the question is, "what does a company need to do about social media," this succinct list provides a good outline of enabling structure and activities.

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If your thinking is bogged down in tools and tactics, here's an excellent idea of where your company's activities in social media should be leading.

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Constructive for thinking about structuring social media analysis function, too.

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A social media policy written by a company and its agency, vetted by legal, and now free for your use. At a minimum, this is a good starting point, much easier to work with than a blank screen.

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Interesting example (anonymized) of a corporate social media policy designed to throttle initiative and preserve control by the central authority. I wonder if HR likes to tell job candidates about their great culture and empowered employees?

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Survey of attitudes toward social media and the workplace, reputational risks, privacy... all the juicy topics.

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