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This link recently saved by francis.anderson on August 10, 2009
A post I missed from The Ad Contrarian: “Even though people have the opportunity to watch video on their computers and cellphones, TV accounts for 99 percent of all video consumed in 2008..." Interesting point of view and an unarguable stat. Except: what are people watching and how on "TV"? I don't think we should return to the TV-Centric dystopia of th3 50s-90s, neither should we discount TVs undoubted power. I wonder if the Contrarian was railiing against :30 ads back in the day they were the advertisers' default choice?
This link recently saved by francis.anderson on June 01, 2009
A research project commissioned late last year with dire-sounding rhetoric about a crisis in advertising has produced decidedly calming conclusions. Among them: Threats posed by DVRs and clutter to TV ads are overblown; print and online advertising are effective; and word-of-mouth about brands is largely driven by paid media ads. Once again, they missed the bigger picture
This link recently saved by francis.anderson on April 16, 2009
At a time when economic conditions make it more important than ever to maximize their advertising expenditures to get consumers to purchase their goods, the study examines the role of television advertising in driving consumer actions throughout the purchase decision process; how television interacts with other media platforms and how purchase decisions are made as a result of interactions with media. The study looks at the “Purchase Funnel,” a continuum that tracks a consumer from when he first becomes aware of a product through his actual purchase.
This link recently saved by francis.anderson on October 03, 2008
Now a neuromarketing study finds that viewers aren't zoning out, but actually pay attention to ads when hitting their fast-forward button. "Our conclusion was that people don't skip ads," said Carl Marci, cofounder and CEO of Innerscope Research. "They're just processing them differently."
This link recently saved by francis.anderson on October 01, 2008
This link recently saved by francis.anderson on September 11, 2008
MTV's "Engine Room" exemplifies the kind of video programming major marketers are backing as they try to reach young people who want to watch clips on their computers and mobile devices. Sponsored by Hewlett-Packard, "Engine Room" will run in 5- to 7-minute episodes over seven weeks, following four teams of four artists competing for a $400,000 prize.
This link recently saved by francis.anderson on June 11, 2008
This link recently saved by francis.anderson on February 20, 2008
Whether traditional TV advertising has truly lost its power, marketers and advertisers are already eager to find alternatives. The ANA survey shows a dramatic loss of confidence in the medium as the industry gears up to explore new ad formats and forms of