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Links 1 through 10 of 111 by Francis Anderson tagged business

Tapping into Latin America's literary tradition of magic realism, Ford Motor Co. is bringing wondrous tales along with trucks to little-used theaters in rural Argentina. 'Amor Galactico' is based on a local legend about the luz mala ('bad light') that appears at night and kills anyone who approaches it. Ford and its agency JWT were inspired to write plays by the launch of the latest Ford Ranger compact pickup, because there wasn't much to say about the truck itself.

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Ivana Taylor shares her list of the companies that she's been watching and playing with as they’ve made in-roads into providing services for small business.

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Sharing his thoughts in the Harvard Business Review, author Scott Anthony believes that content questioning is the real enemy of innovation.

Anthony says that “What About…” questions – the ones which endlessly ponder every possible scenario and variable surrounding an idea or plan are what stops real innovation in its tracks.

And what’s the solution?

Action.

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A report this month from the US Bureau of Labor Statistics (BLS) predicts that department stores, newspaper publishing and the postal service are among the top 10 industries in the US headed for extinction, while management, scientific and technical consulting, employment services, full-service restaurants and a range of healthcare-related service industries will experience the most wage and salary employment growth by 2018.

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Agencies have played such a crucial role in helping companies market their products and services for more than a century. Names like McCann Erickson, Young & Rubicam, J. Walter Thompson, Ogilvy, and Saatchi & Saatchi (among others) are practically household names. There’s even a massively popular and critically acclaimed television show capturing life in the golden age of legendary agencies on Madison Avenue.

Yet the agency model was built during a time when there were only a handful of channels in which they could push one way messages en masse. Does that model still work in a time when nearly a quarter of online US adults now create content online?

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Richard Wiseman's research revealed that lucky people generate good fortune via four basic principles. They are skilled at creating and noticing chance opportunities, make lucky decisions by listening to their intuition, create self-fulfilling prophesies via positive expectations, and adopt a resilient attitude that transforms bad luck into good.

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From Ana Andjelic: "Any conversation about digital marketing these days includes at least one mention that traditional agencies just "don't get it." While this may be correct, it's equally true that digital agencies are not ready to take the lead. Look at the typical digital agency. It excels in exploring new horizons. It supports a flat and loose organizational structure in which a developer has access to the CEO. And it makes sure everyone's opinion is heard. It's one big crazy family. Digital agencies are having fun experimenting with ideas, technologies and strategies to find new alternatives superior to obsolete ways of doing marketing. That's what they do best. The problem is, this is the only thing they are doing. When they are asked to actually follow through on their ideas, they often come up short. It is because they don't know the business of marketing (or want to know it, for that matter), and they rarely have the organizational structure or past practices to guide them.

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Utah's Mo' Bettah Steaks restaurant opened a second location this year only because of Facebook. "It clearly increased our business," says the co-owner, who initially joined social media to monitor his daughter. He now uses it to promote events and menu additions: "It was like a brick hitting me. I just realized it could be a powerful tool for the business."

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Go to expenseasteak.com and fill in the obscenely large amount of your Maloney & Porcelli meal. Out will come a PDF of receipts for exactly that amount -- innocuous (and extremely realistic) proof of purchases for taxis, panini lunches, office supplies, business books and so on. Accounting doesn't ask why you've bought $700 worth of anti-static floor mats and toner? That's their problem.

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