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Links 1 through 10 of 28 by marnie webb tagged outreach

"These factors make Twitter followers attractive to marketers, but as the ExactTarget report notes, because of Twitter’s much smaller user base just 3% of US internet users follow a brand through the microblogging service. Those who do follow brands on Twitter are likely to be influencers in general, while Facebook users are more like the average consumer."

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The may well prove to be the nail in the coffin of traditional journalism.

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Congrats to Beth Kanter for raising the profile of nonprofits on the web -- particularly important to see this in business press.

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How easy do you make it for people to email your content to others? And how easy do you make it for people to know you?

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