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Links 1 through 10 of 28 by marnie webb tagged marketing

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"These factors make Twitter followers attractive to marketers, but as the ExactTarget report notes, because of Twitter’s much smaller user base just 3% of US internet users follow a brand through the microblogging service. Those who do follow brands on Twitter are likely to be influencers in general, while Facebook users are more like the average consumer."

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Find out where, on the social web, companies hang their corporate hat.

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"The reality is that great branding has always been about influence and not control – influencing consumer choices and desires in a manner conducive to your goals and their satisfaction."

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