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Links 1 through 10 of 33 by Eva-Lotta Lamm tagged ux

iPhone app that lets you record and set highlights in interviews

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The basic thesis is that doing good user research - via observation, for example - hopefully leads to more creative designs. A designer who's watched the folks they're designing for is likely to create a more appropriate and insightful product/solution/service/... But what's a good way to test if this generally acknowledged thesis is true?

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as Vegas casinos increasingly pay attention to their customers - their likes, dislikes, moods and patterns - in order to create an engaging experience. As Natasha Schull explains, the stated goal of these new designs is "customer extinction" - the moment at which the customer is out of money. This talk, essential viewing for anyone in the design or user experience fields, underlines the neutral nature of customer experience methods: like any tool, they can be used for good or ill.

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Guide to customer journey mapping in the public sector

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