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Links 1 through 10 of 1657 Elana Centor's Bookmarks

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"If you look at companies, whether it's Google or Yahoo! or Microsoft, right, that have search engines and ad networks, they also have a huge amount of information about you. It's just that they're collecting that about you behind your back, really," Zuckerberg said, according to a transcript of the interview, which airs November 7. " And it's like you're going -- you're going around the web, and they have cookies, and they're collecting this huge amount of information about who you are. But you never know that."

Zuckerberg maintained that Facebook collects only the information a user chooses to share with the social network, whereas Google and other internet companies silently compile data about individuals as these users browse the web. These firms are the real threat, but Facebook "appears scarier" because it is more transparent in how it displays what its users have shared, Zuckerberg argued.

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