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Links 1 through 10 of 108 by Dave Earley tagged socialmedia

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In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. Below are the current and official "IBM Social Computing Guidelines," which we review periodically so that they may evolve to reflect emerging technologies and online social tools.

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This is the best example I have seen of a media organization showing how Twitter can be a powerful tool for coverage of a breaking story. presented as a strategy for a news organization using Twitter to cover breaking news:
Engage the community routinely
Breaking news demands Twitter use
Develop a breaking news Twitter strategy
Tweet early and often
Report what you’re checking on, give credit
Tweet frequent news updates
Address rumors and misinformation
Converse with the community
Converse with the newsroom
Use hashtags

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Rules to break:
Don’t Cross Post on Social Networks
Don’t Schedule Social Media Posts
Follow/Friend/Subscribe to Everyone Who Follows You
Don’t Repeat Yourself

and then in comments, "Why it might not be a good idea to break these rules".

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Gatekeeping, Gatewatching, Real-Time Feedback. With Slidecast audio track embedded into the slideshare preso

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Here are some ways I suggested to my JRC colleagues of being more conversational. I’ve written this specifically for newsroom leaders, but many of these techniques would be helpful to any journalist:
Comment on the links you tweet.
Retweet and reply to people in the community.
Tweet links to some community blogs.
Tweet about people in the community.
Tweet links to interesting content from other sources.
Praise your staff.
Tweet as you live in your community.
Tweet about professional involvement.
Join a journalism live chat.
Tell the community what your staff is working on.
Tell what’s going on in the newsroom.
Address questions about your coverage.
Converse with colleagues.
Follow more people.
Say thank you.
Show your sense of humor.
Show your personality.

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[Some reading for editors or journos getting started on Twitter.]
A Journal Register Co. editor mentioned a common challenge in a newsroom trying to master social media. How do you build an engaged audience on Twitter? My answer to the editor (expanded some as I’ve thought more about it):

Engaging followers is largely a result of two factors: following people who care about your community and conversing with them.
How many people follow you (and how many you follow) are not as important as identifying the people who share your interests and engaging meaningfully with them.

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The Winnipeg Free Press’s cafe has increased reader engagement, helped social media efforts, and apparently made some fine sandwiches.
The open, walk-in-and-chat newsroom is still a rare commodity. In Connecticut, Journal Register’s The Register Citizen has been experimenting with open access to reporters via its news cafe. Other news organizations have hosted one-day news cafes or experimented with stationing single reporters in existing coffee shops.

In Winnipeg, the cafe hosts the paper’s online staff in a Free Press-branded full-service restaurant in the heart of the city’s busy Exchange District.

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How to write an engaging Facebook post

Include questions or calls to action.
Write longer posts.
Post photos.
Include link thumbnails.
Politics and analysis received higher than average engagement and link clickthroughs. Education stories also drew high on-page engagement, while international stories drew high clickthroughs.
Post on weekends and late in the week.
Post throughout the day.

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In a growing number of cities, the use of social media as a primary mode of communication by law enforcers is fundamentally changing the way police departments interact with the media and citizens.

The ability to reach the public directly though Facebook and Twitter—outside the media’s prism—has roused the police and, at times, nettled journalists.

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