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Links 1 through 10 of 48 by Dave Earley tagged mobile

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Reviews of audio, video, photo editing apps, as well as live streaming, note taking apps and more.

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"Email has best integration with mobile and social tactics:
The Q4 2010 survey of marketers in Europe and North America found that social sharing links in emails and web offers were the best-integrated social media marketing tactic, with 62% of respondents saying the sharing links were run as part of integrated campaigns. A majority of respondents were also integrating applications and widgets, social media advertising and location-based games into the rest of their efforts."

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The Cincinnati Enquirer plans to beat Foursquare at its own game.
The paper is rolling out a location-based services (LBS) app, Porkappolis, that will understand the city in a way national competitors like Foursquare, Gowalla or Yelp can’t, according to Cincinnati.com’s Brian Butts.

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"Adding location information has many advantages. It provides more context. It also helps journalists and publishers find an interested audience because makes content more accessible for users searching for information regarding specific locations. Location information lends itself to aggregation, and content with location information can be put on maps and other visualizations, which makes it more appealing for audiences to examine. Through this, it can be used in pattern-finding. Finally, location information can leverage social media. "

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"It shows a traditional media outlet again thinking beyond the boundaries of the print edition and even of their website. The opportunities to monetize a locally-relevant LBS (location-based service) are profound. It’s a chance for local advertisers to serve relevant messages to a hip and trendy audience in an emerging platform, but one that is custom to their community."

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"a pocket guide that journalism organizations and educators can use to help prep and remind journalists in the field of the mobile reporting tools best practices."

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"Media advisory firm Oliver & Ohlbaum Associates’ CEO Mark Oliver presented these fascinating survey results, detailing the challenge of charging for news, to the Westminster Media Forum." via http://moconews.net/article/419-slide-deck-hard-stats-on-monetising-online-news/

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