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Links 1 through 10 of 53 by Dave Earley tagged media

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"Local community news sites like Patch, EveryBlock.com and Outside.in are gaining ground. They're already used weekly by 38% of "localists," [...]
But 91% of localists watch local TV news at least once a week, the study found, followed by print newspapers, which get at least weekly perusal by 80% of 1,000 localists surveyed; local radio stations, which get 79%; local newspaper websites at 61%; and local TV station websites at 59%.
[...]
Only 2% of localists cite community news sites as their primary source of local news and information, compared to 49% for local TV, 30% for newspapers in print and online, and 11% for local radio. "

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Overview
Nearly two-thirds of internet users – 65% – have paid to download or access some kind of online content from the internet, ranging from music to games to news articles to adult material. Music, software, and apps are the most popular content that internet users have paid to access or download, although the range of paid online content is quite varied and widespread.

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So let’s stipulate that the sky is falling and will continue to do so. Rather than look back at the creative destruction that has taken place, I thought it would be worthwhile to click on the future. Here, in no particular order — because the way forward is paved with chaos — are some of the developments you and I will be talking about in the coming year.
- THE END OF VERTICALS
- HYBRIDS FOR THE NEWS HIGHWAY
- TELEVISED SOCIAL MEDIA
- THE NONLINEAR GRID
- PRINT LOOKS FOR A PAYDAY
- TRENDS TOO NUMEROUS TO ELUCIDATE

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Social media is taking the "old-school demographics," as Johanna Blakley calls them -- race, gender, age -- out of the equation and taking your interests into consideration.

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"The fact is that freedom of the press, like freedom of speech in general, is a crucial part of the fabric of a free society. Every action that impinges on those freedoms is a loss for society, and a step down a slippery slope — and that applies to everything that falls under the term “press,” regardless of whether we agree with its methods or its leaders."

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My presentation to you today is really in three parts:
Why we have to change.
How we have changed.
And the results we have had to date.

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"Google reaches about eight percent of the small businesses in the country, estimates Click Z’s Gregg Stewart. That’s 1.5-2 million businesses [...] As Stewart points out, Google advertising is a convenience for many harried smaller merchants:"

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"Four years ago the talk was about how Pearson needed to get rid of its ailing Financial Times; today the talk is how other media companies should be copying the FT’s success in the digital world."

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Two lessons emerge from the study:
1. Let the employees who are already using social media do so from work and, with appropriate policies and training, let them serve as enthusiastic ambassadors for the organization.
2. Start focusing on the detractors. Your organization needs to look at the culture, the steps required to boost engagement, and the pressing need to bolster product, brand, and business literacy.

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