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This link recently saved by earleyedition on February 09, 2013
"Though it remains unclear whether someone who likes a [branded article] will actually buy [said brand in-store], moving product is beside the point. Success is usually measured by [social media engagement metrics,] the number of shares, likes and retweets a post gets — the same metrics by which traditional-online media judge themselves." And yes, people are way more attached to Doritos than a newspaper. From Justin Ellis at Nieman Journalism Lab: “It’s funny that at the same time that journalism is having a hard time holding on to an audience, advertisers are moving into that space. But maybe people are more attached to Old Spice and Doritos than to The Wall Street Journal and The Denver Post."
This link recently saved by earleyedition on April 05, 2011
And to preview my answer: disruptions caused by the Internet threaten to expose certain buried conflicts at the heart of modern journalism and a commercialized press. Raging at bloggers is a way to keep these demons at bay. It exports inner conflicts to figures outside the press. Also–and this is important–bloggers and journalists are each other’s ideal “other.”
This link recently saved by earleyedition on March 21, 2011
This link recently saved by earleyedition on January 05, 2011
This link recently saved by earleyedition on December 13, 2010
This link recently saved by earleyedition on December 10, 2010
Media is not a passive observer in politics, but an active agent
1. From the Iraq War to Wikileaks
2. How new media exposes the contradiction at the heart of old media
3. How new media can transform old media
"The bottom line is that the model of journalism that prioritises objectivity is probably dead.
Its efficacy was always exaggerated, but in a world where journalistic judgement and knowledge of the underlying facts of a story are so easily challenged and surpassed, journalists can no longer pretend to be offering an impartial, authoritative, god’s-eye-view of the news."
This link recently saved by earleyedition on December 08, 2010
What can other news organizations and independent journalists learn from the AllThingsD approach to transparency?
* Publish your key disclosures in one place.
* Leave what to disclose up to the individual.
* Make it easy for journalists to update their statements.
This link recently saved by earleyedition on December 06, 2010
This link recently saved by earleyedition on December 03, 2010
Two lessons emerge from the study:
1. Let the employees who are already using social media do so from work and, with appropriate policies and training, let them serve as enthusiastic ambassadors for the organization.
2. Start focusing on the detractors. Your organization needs to look at the culture, the steps required to boost engagement, and the pressing need to bolster product, brand, and business literacy.