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Links 1 through 10 of 15 by Dave Earley tagged journalismjobs

"Though it remains unclear whether someone who likes a [branded article] will actually buy [said brand in-store], moving product is beside the point. Success is usually measured by [social media engagement metrics,] the number of shares, likes and retweets a post gets — the same metrics by which traditional-online media judge themselves." And yes, people are way more attached to Doritos than a newspaper. From Justin Ellis at Nieman Journalism Lab: “It’s funny that at the same time that journalism is having a hard time holding on to an audience, advertisers are moving into that space. But maybe people are more attached to Old Spice and Doritos than to The Wall Street Journal and The Denver Post."

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These are the basics, the givens, of the post-industrial knowledge economy:

1. There is no mass audience.
2. There is no barrier to publication.
3. The cost of operating legacy organizations increases indefinitely as profit decreases indefinitely.
4. There is nothing cyclical about this change.

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"Among those with advertising, the mean annual investment in their blog is $1,800, but it’s paying off. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month. Who are these bloggers? Technorati breaks that down as well. The vast majority of all bloggers (79 percent) write about their personal interests. No surprise there. But more than half of all bloggers also write about business. While only 12 percent identify themselves as official “corporate bloggers,” a full 46 percent consider themselves “professional bloggers” (meaning that they write about their industries, but not in an official capacity)."

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"Newspapers have 18 months to prove themselves as valuable cross-media partners for retailers or the flow of advertising dollars away from them may accelerate, publishers were warned this week by their customers. “The next year to 18 months may be ‘make or break’ for the newspapers,” says David T. Clark of Deutsche Bank in a report summing up the NAA Retail Advertising Forum that just wrapped up in Dallas."

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Could get vicious.
"what you don't probably realise among all the arguments abt working arrangements,hrs,rotas,salaries & the rest of that irrelevant crap is that,in many cases,subs will start disappearing on national papers nxt yr.I am being serious"

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"As money&consumers shift,what choice do we have but shift with them?None.The Web is our top priority[.]A lot of experienced news people[feel duped into 'new' jobs]-understandable,but also[.]irrelevant.We all need to just deal with it and turn the page."

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"Overall, I love the idea of asking for input from young journalists, and I think many of the ideas they came up with are pretty cool! I’ll be excited to discover what comes of this."

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Amy Gahran: I use Twitter to turn my notetaking process into live coverage for interested people.
links to Romenesko

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"So, what’s the new business model of the future, besides laying off 40 employees? Oh I know, laying off 40 more 6 months from now. Got it."

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Lou Ureneck..BostonUni..said change in focus "is a strategic move not driven by lack of demand but(by)a revenue model that is broken."
85% of dailies surveyed cut newsroom staff in last 3yrs - More cutbacks..have taken place since the survey ended in Q108

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