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Viewing figures up 48 minutes a week compared with 27 (take that, cognitive surplus), viewing figures had also fuelled "record numbers of TV ads being watched last year", 6.3% increase on commercial impacts on 2007, and figures apparently include viewing online and on-demand (iPlayer, Virgin Media) 78% of online tv viewing is catchup.
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Dmitri Williams a Nick Yee b Scott E. Caplan c
"Online games have exploded in popularity, but for many researchers access to players has been difficult. The study reported here is the first to collect a combination of survey and behavioral data with the cooperation of a major virtual world operator. In the current study, 7,000 players of the massively multiplayer online game (MMO) EverQuest 2 were surveyed about their offline characteristics, their motivations and their physical and mental health. These self-report data were then combined with data on participants' actual in-game play behaviors, as collected by the game operator. Most of the results defy common stereotypes in surprising and interesting ways and have implications for communication theory and for future investigations of games." - Oi, Lee, here's your paper