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Username: catrionapollard

Name: Catriona Pollard

Joined: 09 Apr 2007

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Links 1 through 4 of 4 Catriona Pollard's Bookmarks

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Developing and distributing a media release is one of the most effective ones of telling your story to the media. A media release can contain information such as the work your business is doing, a new product release, the signing of a new contract or com

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Key messages are the core message you want your target audiences to hear and remember. They create meaning and headline the issue. Key messages allow you to control communications and enhance relationships with your target audiences.

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Awards can really boost your business. From a PR perspective they are an essential ingredient in a small business PR program. Savvy small business entrepreneurs realise that the credibility and independent judgements of some awards can add value to their

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