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Links 1 through 10 of 2002 Brian Solis's Bookmarks

First developed in 2008, it’s the standard illustration for all things social media. It has become an ongoing study in digital ethnography that tracks dominant and promising social networks and organizes them by how they’re used in everyday life. The Conversation Prism is conceived by Altimeter Group futurist/author/digital analyst Brian Solis and designed by Jesse Thomas. Solis suggests that…

Digital marketers can use the Conversation Prism poster in a number of ways, including…

Show your executive team that social media is not a fad and that it’s bigger than Facebook, YouTube, Twitter, and Pinterest.
Share with your team to motivate them on new ways to think about social media.
Study the landscape as you plan your next social media strategy.

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Brian Solis: Digital analyst, speaker, author, and principal analyst studying disruptive technology and its impact on business at Altimeter Group @briansolis

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Brian Solis, a principal analyst at Altimeter Group, conducted a survey of  100-plus marketers and brand strategists—in partnership with TopRank Marketing and Traackr—to get a detailed look at where the influencer market stands today and how it may look in the future.

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Brian Solis, founder of digital disruption consultancy the Altimeter Group: “We are looking at a future in which companies will indulge in digital Darwinism, using IoT, AI and machine learning to rapidly evolve in a way we’ve never seen before.”

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“Mr. Trump’s incredibly ignorant ban on human beings who reside in different parts of the world impacts scale and expansion of innovative companies not just in Silicon Valley, but in every technology hotspot around the United States of America.”

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nvestment in digital transformation initiatives will reach $2.2 trillion by 2019, according to IDC. By 2020, digital transformation programmes are expected to absorb 60% of the IT budget1.Digital transformation is a major disruptive force across all industries, and it’s likely to be a theme at Hunkeler Innovationdays in Lucerne.  But what does it actually mean? Analyst and digital influencer Brian Solis2 defines digital transformation as ‘the realignment of, or new investment in, technology, business models, and processes to drive new value for customers and employees and more effectively compete in an ever-changing digital economy’.

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Brian states: "Influence 2.0 is an incredible opportunity for marketers to think differently about customer experience to fast track the inevitable changes that digital business presents. Marketers must reimagine their role as a central driver of organisational change, output, and impact by connecting with customers in more genuine and useful ways and channels they trust and value.”  

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When designing experiences, we have to first consider intent, desired outcomes, and also what customers value in their life. The key is to then design experiences where technology takes a supportive role, allowing users to seamlessly and intuitively take their next steps. Often, companies place an emphasis on technology-first solutions and stacking them on legacy platforms and methodologies. 

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The core of customer experience is the sum of all engagements a customer has with your company in each touch point, in every key moment of the customer journey, throughout the customer lifecycle. It’s not just about how well you do in one moment, it’s every moment that counts. If you have fantastic retail services, but an outdated website, complex app, or aging call center engagement, your customer experience is the average of those things and everything else.

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There are thought leaders and then there are those who are exceptional at personal branding. There’s a difference. I was once asked what it took to be a thought leader; I answered, simply to have ideas or a perspective that are not only different but also provocative, inspiring, motivating or actionable. Being a thought leader is a title others give you, you earn it. It’s not something you bestow upon yourself.

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