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Links 1 through 10 of 1975 Brian Solis's Bookmarks

Brian Solis is Principal Analyst at Altimeter Group, a Prophet Company, and an award-winning author, keynote speaker and digital anthropologist. Brian’s focus on digital transformation in his recent research on the 8 Success Factors of Digital Transformation inspired me to extend the invitation to him to share the key findings on our podcast.

Through Brian’s research, he and Jaimy Szymanski, Digital Experience Analyst at The Altimeter Group, uncovered a framework many digital leaders follow unconsciously – the “OPPOSITE” approach. This unusually long acronym represents a compilation of eight best practices guiding today’s successful organizations through their digital transformation. Listen to this episode to gain valuable insight into Brian’s findings about the digital customer experience, as well as a look into Brian’s latest book X: The Experience When Business Meets Design.

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Savvy marketers understand that shifts in how consumers use digital media and technology are key to spotting marketing trends. But the plethora of platforms, devices, and technology out there today makes it difficult to distinguish passing fads from long-term opportunities. 

To that end, in the video, above, the heads of marketing at Comedy Central and Cirque du Soleil, plus a pair of well-known industry analysts, talk about the consumer trends they are watching. 

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3. Disruptive trends to guard against (or take advantage of)

Social media analyst Brian Solis recently outlined 26 disruptive trends for the remainder of the decade. Topping the list:

– The New Brand: Experiences are now more important than products. That means companies will have to consider how products and services enhance specific lifestyles and workflows.

– Goodbye sharing economy: Online sharing was supposed to change everything, but do you still have your own car and bike? Instead, the “selfish economy” will predominate, and so everything will be wanted on-demand, immediately, not just by individuals but in business-to-business transactions.

– Digital detox: People will learn tricks to handle the digital onslaught because they have to. Some will unplug from the Internet. But other actions Mr. Solis suggests are checking e-mail only once a week; scheduling meetings in 20 to 25 minute increments; listening to music without lyrics; spending 10 minutes a day on the Headspace meditative app; fasting from media; and, horrors, not responding to every text.

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“Innovation centers are corporate attempts at thwarting digital disruption. And companies seeking to out-maneuver disruption usually become the disruptors in their space. With Asia’s dominance in this edition of our research, it’s clear that innovation is becoming globally democratised. Furthermore, by tracking associated technology trends, the focus on AI suggests that the future of corporate innovation will realise new business models, products and processes emanating out of Asia with global effects” said Brian Solis, co-author and principal analyst at Altimeter.

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Social media, especially around election time, has a tendency to become an "ugly soapbox" for people of all political leanings, Brian Solis, principal analyst at the research firm Altimeter Group, told CIO: "It brings out the darker side of digital introverts in that we are willing to say anything ... without logically thinking about its impact on what's reality and what people will think about us beyond this election."

Twitter in particular, which does not require users to use a real name or photo and allows any user to tag any other user in a tweet, has allowed those wishing to spread racist, sexist, or anti-Semitic messages to more easily attract the attention of high-profile figures. 

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It’s Time to Change How Companies Perceive Customer Experience (CX)

As the author of X: The Experience When Business Meets Design, Brian Solis is one of the industry’s leading experts on customer experience. This lengthy interview explores the expanding role customer experience will play in the future of marketing.

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“Where to start with Brian…” – I’m sure that’s a phrase his parents have used many times over the years.  Brian Solis is a global standard bearer for the digital age.  He is a successful company founder, a bestselling author, an outstanding interviewer (see his Revolution series on Youtube), has been recognized as the top blogger globally not once but twice, is one of the most sought after speakers in the world; I think you get the point.

Brian’s day job, if there is such a thing, is as the principal analyst at Altimeter Group focusing on digital strategy.   He focuses on the intersection points of digital and people to determine what effects social media and technology have on individuals and businesses to drive digital strategies and engagements.

And he is a really nice guy.

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“CMOs build bridges between brands and customers, giving purpose to internal transformation while demonstrating to the rest of the C-suite the ROI in doing so,” Solis said.

While CMOs don’t typically lead R&D efforts, they are at the forefront of digital transformation and driving CX initiatives to compete for connected customers.

“Innovation centres connect to outside ecosystems and introduce new value by solving problems and creating opportunities. There’s still a lot to learn, but what’s clear is that no one solution is enough,” Solis said. “Companies must continue to invest in pilots that help teach stakeholders through trial and error how to compete differently.”

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