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Links 1 through 10 of 459 Brandi Heinz's Bookmarks

n extremely efficient channel for distributing and

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With eyes set on getting more out of investments, social media has moved up the chain of importance for US B2B marketers, coming in just behind search optimization, a stalwart of the B2B online marketing mix. That social media was employed by 60% of marketers, followed by 53% using content marketing, is an indication of the important role engagement is now playing for B2B marketers.

As online marketing is no longer a niche endeavor but a wholly adopted B2B tactic, marketers must do more to entice and draw in prospects and edge out the competition. Putting up banners and getting the company to the top of search results is no longer enough.

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