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Links 1 through 6 of 6 by aflitt tagged Marketing

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When it comes to any sort of on-line marketing, it is all about content these days, not ads. Especially when it comes to social media. No one wants to subscribe to a stream or an email list that is nothing but ads. One example, this morning I received emails from both Kodak and Canon. Kodak’s emails are generally a few ads and an article link. Canon, just ads. Guess which email I actually opened before trashing this morning?

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This was making the rounds on Facebook.  Someone said that the ad had been pulled and the link was dead, but it was up when I went there this morning.

As I wrote there, this is funnier than hell. Almost every band I've known has some variety of this chick lurking on the sidelines.

I hope it is just satire.

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Alternative was a state that bands used to be able to graduate from. And, if they still sounded good, that could be a fun and rewarding experience for the fans who were with them from the early days. It was a validation of us as much as them. At the very least, we had fun with the inevitable debates with our more jaded friends about whether the bands had “sold out” or not.

Because of these experiences, “alternative” as a genre has never made a lot of sense to me. Alternative was a condition, not a sound. Today, it still is not a sound, but it is a genre. And that doesn’t make any sense to me. But it is what it is.

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