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When it comes to any sort of on-line marketing, it is all about content these days, not ads. Especially when it comes to social media. No one wants to subscribe to a stream or an email list that is nothing but ads. One example, this morning I received emails from both Kodak and Canon. Kodak’s emails are generally a few ads and an article link. Canon, just ads. Guess which email I actually opened before trashing this morning?