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Links 1 through 10 of 393 Adolph K. Winter's Bookmarks

Even if consumers don't actually purchase via mobile, chances are mobile was a part of their customer journey. Here are three lessons from four top retail mobile apps to help you create mobile experiences your customers will love. Read the full article at MarketingProfs from Online Marketing Tips

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National and global marketers often find themselves working with local affiliates, from mom-and-pop shops to medium-sized businesses. No matter what your local strategy, use these tips to become a local marketing master. Read the full article at MarketingProfs from Online Marketing Tips

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Nearly three-quarters (73%) of consumers say they are willing to spend more if they love a brand, according to recent research from Lithium and The Harris Poll. Read the full article at MarketingProfs from Online Marketing Tips

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Communication. It’s the only way to demonstrate your product’s value to potential customers. Your goal is to convey information about new features, successful case studies, and industry trends. Converting B2B free trial users into paying customers involves lots of communication about why your prod

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Marketing videos create awareness. But then what? What do viewers do after they click the "Play" button? If you want to know a lot more about your customers and your videos, get them interacting with each other. It's easier than you think, and you'll get data while your customers and ... Read the ful

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You type in domain names every day, but do you know how the domain name system works? This infographic explains complicated technology in simple terms. Read the full article at MarketingProfs from Online Marketing Tips

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Some 1,024 digital marketing/marketing software mergers and acquisitions (M&A) took place worldwide in the 30-month period between mid-2014 and the end of 2016, according to recent research from Hampleton Partners. Read the full article at MarketingProfs from Online Marketing Tips

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Technical challenges aren’t the problem. They might be a problem. A hurdle for sure. But it’s rarely THE biggest problem responsible for traction or flaming out. Likewise, churn is an issue. It can send you in a negative tail spin. But again, top line growth masks all. Papers over enough cracks

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You can't get answers if you don't ask questions. And if you don't get answers, you can't make informed decisions. Ask these nine questions, and you'll be on your way to owning your content-job interview. Read the full article at MarketingProfs from Online Marketing Tips

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How can event marketing complement other channels, such as digital, as well as sales? Check out this infographic for how you can use events to help increase revenue across your organization. Read the full article at MarketingProfs from Online Marketing Tips

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