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If the latest from David Carr doesn't mark the final nail in the coffin of Patch, it's pretty darn close. Carr quotes AOL CEO Tim Armstrong acknowledging that AOL cannot continue "to go it alone in what has been a futile attempt to guide Patch to profitability." via Pocket
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Kevin: A rousing call to action by former Seattle Times Executive Editor Michael Fancher in which he challenges journalists to re-imagine local journalism. "The essence of journalism for a networked world is experimentation, collaboration and public engagement. It involves: • Public, private and non-profit media networking together. • Established and emerging news organizations cooperating and co-creating content. • Journalism being done outside traditional places, including within civic organizations and institutions such as libraries and universities. • Partnerships between journalists and the people they are meant to serve."
This link recently saved by strangelyattractive on August 21, 2013
Kevin: Ken Doctor takes his Newsonomics view on AOL's hyperlocal business Patch after they announced that they would cut about 500 jobs. His conclusion is that ad revenue is not enough as the major source of support for a news business. "As print revenue’s decline has accelerated, growing digital ad revenue is increasingly tough as well. Programmatic buying combined with downward pricing pressure is turning digital advertising into a cutthroat, scale business." And he said that Patch showed the limits of technology in delivering that scale.
This link recently saved by strangelyattractive on August 19, 2013
Kevin: A few interesting recommendations for Patch. I think that one and four merit the most attention in terms of content. It makes sense for Patch to cherry-pick lucrative neighbourhoods in urban areas, and I also think that it makes sense to create content based on other factors than location. As local pioneer Ken Sands once told me, the sweet spot is the intersection of location and passion.
This link recently saved by strangelyattractive on August 09, 2013
This link recently saved by strangelyattractive on August 08, 2013
Kevin: Patch is shuttering one third of its 900 sites and cutting budgets at the remainder, according to AOL CEO Tim Armstrong. "The reasons for this are primarily economic. Most mom-and-pop shops don’t have the money or inclination to throw advertising dollars online while, at the same time, changes in the publishing business make a local news site even less viable than before." Armstrong told paidContent's Jeff John Roberts: "Armstrong told me at a recent dinner in New York that he sees the online publishing business shaking out into two models: one involving niche high-value audiences that advertisers will pay to reach with custom ads and events; the other involving publications with huge audiences that can ingest mass amounts of automated, targeted advertisements. 'Those in the middle will be wiped out,' he said." Yup.
This link recently saved by strangelyattractive on July 16, 2013
Kevin: A damning look at hyperlocal news projects. "'The hyperlocal models haven’t proven scalable in terms of content and advertising sales,' said analyst Peter Krasilovsky. " He added later in the piece: "Finally, the ascent of mobile, search and targeted social offerings dealt the death blow for these hyperlocal sites. Third-party audience data and accurate geographic targeting made the unique sales proposition of a “Park Slope Patch” suddenly seem less unique."