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This link recently saved by strangelyattractive on September 30, 2015
The third in a series of studies of millennials and news finds a willingness of the much-analyzed generation to pay for several types of content. But news badly trails movies, TV and cable as worth spending some money on. via Pocket
This link recently saved by strangelyattractive on September 25, 2015
When you look at the full spectrum of social channels, shopping apps, and digital sites that consumers engage with today, Instagram has continued to prove that it is a rising star. According to GlobalWebIndex, it is among the top three fastest-growing social platforms going into 2015. via Pocket
This link recently saved by strangelyattractive on September 28, 2014
Corporations are tempted to take over journalism with increasingly better content. For the profession, this carries both dangers and hopes for new revenue streams. Those who fear native advertising or branded content will dread the unavoidable rise of corporate journalism. via Pocket
This link recently saved by strangelyattractive on September 09, 2014
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Kevin: A sponsored feature at The Guardian that looks at how social media can be used to support a paid content strategy. One interesting statistic in the article is how the churn rate of the Times of London drops from 40 percent to 8 percent if a subscriber has been to an event and met with editors and journalists. This might simply be an indication of an engage reader, but it is a fascinating stat.
This link recently saved by strangelyattractive on January 06, 2014
This link recently saved by strangelyattractive on November 15, 2013
Like most publishers, Laura Hollingsworth is intent on keeping as many readers as possible. So when the then-Des Moines Register (now Nashville Tennessean) publisher heard that parent company Gannett was embracing paywalls, she wanted to test her readers’ price sensitivity. via Pocket
This link recently saved by strangelyattractive on November 14, 2013
The Internet's latest viral wizard matches smart technology and lily-white earnestness to market "stuff that matters" online, and the Gates Foundation is buying. The first blockbuster hit came from an unlikely source: Irish talk radio. In 2010, Michael D. via Pocket