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Links 1 through 10 of 20 by Rachel Clarke tagged transmedia

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Rather than simply watch a movie, viewers can interact with characters on websites, experience the world in games, follow leads on Twitter, as well as participate in a vast array of other opportunities on various platforms. Additionally, transmedia will aggregate formerly fragmented audiences by uniting them in one “story world.”

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Likewise, the Beast was by no means the first project to use fictional websites or blogging as a made-up character. And it definitely wasn't the project that invented the technique of creating evidence of a story and playing it out as though it were really happening. The roots of this narrative style are older than the internet, older even than electricity, sunk deep in the tradition of espitolary novels -- arguably invented in Spain in 1485.

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Now, almost ten years later, this type of experience has evolved into something called an “Alternate Reality Game,” a term that, as far as I can tell, nobody likes. There continue to be endless debates over what exactly an ARG is, or what it is not, how to make them, how to sell them, how to make money from them, etc. In 2001, we had no terminology to describe these experiences and had to invent or appropriate our own. One of the terms that sprang up quickly – and which has survived in the lexicon – is “rabbit hole,” meaning an entry point into the experience where a player/follower discovers a seemingly innocuous detail in the real world and follows it into the fictional construct of the game.

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Which was qualified by saying that Transmedia had become so much more fulfilling for him as a producer and a storyteller that he was no longer as excited by the prospect of creating something in the dark, crafting it in private and then launching a shrink-wrapped product on the world. Instead, he enjoys the process of dialogue with fans, building a mythology together and feeling the adrenaline rush of watching events unfold ‘live’.

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This is transmedia storytelling. Large studios and broadcasters, as well as independent filmmakers such as Weiler, are building fictional worlds that smash through their frames on to multiple platforms. Unlike quick promotional spin-offs, this new type of tie-in extends, rather than adapts, storylines. It tells various parts of the story using distinct media, exploiting the qualities unique to each platform. So when you watch a TV show, you might follow a sub-plot that spills on to the web, then read the dénouement in a graphic novel. Yes, writers have long created worlds that go beyond the page -- L Frank Baum did as much with his 1900 novel, The Wonderful Wizard of Oz, whose story world he expanded into a musical and other books. But today’s transmedia producers are planning for multiple platforms from the start. They design fictional universes that are consistent however the audience engages.

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The ARG started with a hunt on SCVNGR (the mobile treasure hunt app platform) leading players to a secret kill room at Comic-Con to look for more clues, those clues eventually lead you to a special sleep analysis website, with clues pointing to a twitter user named urnameurlife and then onto a person known as “Serial Huntress” who has setup a website for crowdsourcing serial killer convictions. She is currently uploading a new video with information, clues and questions every week in the hope of getting the community to help close the infinity killer case.

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Slideshow on building sites, how easy it is and things to think about - engagement, interaction, control etc

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Jesse Alexander on building the Heroes Transmedia experience

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