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Links 1 through 10 of 21 by Rachel Clarke tagged measurement

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t a more practical level I use a handy guide as a starting point to construct a business case for investing in social media. There are both tangible and intangible benefits. Intangibles are recorded under a column of Brand Awareness, Reputation and Customer Loyalty. Tangibles are recorded under a column label of Direct Revenue & Lower Operational Expense. Rows are labelled;

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Evian Babies: Those exposed to the campaign were 30% more likely to spontaneously mention Evian first than those who were not exposed

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Feb 2009 traffic results for UK video. YT is 62.9%, iplayer 11.2, everything else <2%

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Mapping controversies and conversations Good listing of tools

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