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Links 1 through 8 of 8 by Rachel Clarke tagged game

It’s also what you call some people’s idea that the world would work better — that we’d solve all sorts of high-concept problems (war, hunger, baldness) — if the risk-reward structure of games could be applied to tasks such as clocking into work on time, doing your taxes, emailing a co-worker a timely response, or brushing your teeth. One “gamification” expert goes so far as to say that “reality is broken”, and that only games can “fix” reality. This expert wrote a book which magnificently proves that at least one person on earth has held more conversations with psychologists than grocery baggers. Depending on my mood, I’ll shrug and go either way: half of the time, I’ll agree that reality is broken. Of course it is: why can’t I just be happy all the time? Why do I get hungry? Why do I have to keep going to the bathroom? Why won’t the girl I like just marry me already? I’ve asked her like ninety-two times.

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To be expected, the game is very well designed. From happy pixel citizens to cute tail-wagging dogs, CityVille keeps you emotionally glued to the screen in ways only a behavioral psychologist could understand.

For this post I've decided to deconstruct the "social sharing" of CityVille, levels 1-3. To grow their user base Zynga uses Facebook wall posts and target friend invitations through their "Goal/Reward/Share" system.

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SCVNGR, which makes a mobile game with real-world challenges, has a playdeck. It is a deck of cards listing nearly 50 different game mechanics that can be mixed and matched to create the foundation for different types of games. I’ve republished the accompanying document below, which should be interesting to anybody trying to inject a gaming dimension into their products.

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Sprite Sublymonal allows you to mix and match their TV clips with a pretty cool online video editor. Sweeps for a huge enterainment package. No direct user content allowed, all supplied by Sprite but there's plenty of it and the tool is good

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Jane McGonagle's game looking at a Wrold without Oil

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