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Links 1 through 10 of 17 by Rachel Clarke tagged TV

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The ARG started with a hunt on SCVNGR (the mobile treasure hunt app platform) leading players to a secret kill room at Comic-Con to look for more clues, those clues eventually lead you to a special sleep analysis website, with clues pointing to a twitter user named urnameurlife and then onto a person known as “Serial Huntress” who has setup a website for crowdsourcing serial killer convictions. She is currently uploading a new video with information, clues and questions every week in the hope of getting the community to help close the infinity killer case.

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US digital Olympic numbers, who won the online viewers

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Jesse Alexander on building the Heroes Transmedia experience

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Eureka has a new sponsor, the brand needs to be placed in the storyline and in one episode gets to be the hero

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Overview of TrueBlood extended reality/transmedia campaign

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Wired article on the set up of Hulu, a much derided online video service when it was proposed but which nailed it in the executions. A brilliant site

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