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Links 1 through 10 of 172 Michiel Gaasterland's Bookmarks

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Case Study on Ford's Social Media Marketing Success from 2012 Ford Fiesta campaign

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Case study incl stats & results for Obama Vs Romney Infographic.

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Even the good guys are guilty of blinding us with marketing 2.0 buzzwords. Debunking Seth Godins' 2nd circle of marketing.

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From strategy and organisational structures, to problem solving and business models, linearity still prevails. Isn't it time we got with reality?

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As we know, Steve Jobs is the leader who revolutionised three industries: music (99 cents for an MP3 when the rest of the industry frantically chased DRM), telephony and computing. That’s not mentioning his contribution to Pixar. HOW?

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Social media marketing ain’t difficult, but it is quite different to how you used to market your products or services. This post helps you get started

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Case studies based on marketing campaigns of books by Seth Godin, Tamar Weinberg, Chris Brogan, etc

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Can QR codes provide measurable insights that other marketing tools cannot? Check out the powerful analytics from this retail case study and learn five simple steps to capture and leverage metrics for your next QR code campaign.

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