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The Shazam logo is embedded into the program so that users can tag the show. Viewers simply ‘touch to Shazam’ and hold their phone up to the TV to tag the specific episode. Shazam recognizes the episode and delivers a customized Tag result to the viewers’ mobile device with links to exclusive video and previews of upcoming episodes, access to exclusive playlists from the series, downloads and the chance to enter the ‘Being Human Shazam Sweepstakes’ at Syfy.com.

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That content, which viewers can unlock at any time as the finales air, will include sneak peeks at upcoming episodes, along with access to an exclusive sweepstakes. According to Blake Callaway, Syfy’s svp, brand and strategic marketing, down the road the network might use Shazam to unlock exclusive Webisodes, enable e-commerce (such as DVDs or downloads) or provide special offers from brands.

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